These terms apply to the use of games and other products developed by First Touch Games Limited (‘FTG’ / ‘we’ / ‘us’). Our registered office is at 264 Banbury Road, Oxford, OX2 7DY. We are a company registered in England, with company number 07638595.

This privacy and data policy (“Privacy Policy”) applies and has effect in respect of all games, related online services (including online network play connectivity and interactivity) and other software and products made available by us (together the "Game(s)"), as well as any other online features relating to the Games including our website (the “Website”), our online forums (the “Forums”) and User Support Centre (the “Support Centre"). Together the Game(s), the Website, the Forums and Support Centre are referred to as the “Online Services”.

If you have any questions or comments about this Privacy Policy, please contact us at support@ftgames.com

We are committed to protecting and respecting your privacy. The Privacy Policy explains the basis on which personal information we collect from you will be processed by us or on our behalf. Where we decide the purpose or means for which personal data you supply through these Online Services is processed, we are the “controller”. We will comply with all applicable data protection laws, including the General Data Protection Regulation 2016/679 and California Consumer Privacy Act 2018 (“CCPA”).

Please read this Privacy Policy carefully as it contains important information about the following:

What information we may collect about you;
How we will use information we collect about you;
Whether we will disclose your details to anyone else; and
Your choices and rights regarding the personal information you have provided to us.
This Privacy Policy forms a part of and should be read in conjunction with our terms of use. These are linked below:

In respect of the Game(s):
In respect of the Support Centre:
The Online Services may contain hyperlinks to services owned and operated by third parties. These third party services may have their own privacy policies and we recommend that you review them. They will govern the use of personal information that you submit or which is collected by cookies and other tracking technologies whilst using these services. We do not accept any responsibility or liability for the privacy practices of such third party services and your use of these is at your own risk.

We may make changes to this Privacy Policy in future, which will be posted on this page. You should check this page from time to time to ensure you are aware of any changes. Where appropriate we may notify you of changes through the Games.


We collect and process the following information which may include your personal data.

a) Information provided by you when using the Games (“Basic Information”)
We will collect the following information from you when you play our Games:

your mobile device’s unique device ID (Device ID) and device name;
your user preferences; and
Core information related to your gameplay, such as your overall progression to a particular level or stage, your virtual currency stores or the completion of certain activities during your gameplay (for example, completing a tutorial, passing a level, making a purchase or viewing a video ad).

b) Contact information provided by you when using the Forums or Support Centre (“Contact Information”)
We may ask you for, or you may submit, certain contact information to us whenever you contact us through the Forums or Support Centre.

This may include:

your avatar/profile picture (Forums only);
your username (Forums only);
your email address;
your name (Forums only), and
your password (Forums only).

c) Information used for the purposes of serving advertisements (“Advertising Data”)
Through our third party advertising network partners, we may gather information about your devices when you install or play our Games, depending on the permissions you’ve granted. This may include:

the make, model and operating system of your device;
properties of your device, such as screen size and orientation, audio volume and battery;
the mobile network operator linked to your device;
the Games played;
the country, time zone and locale settings on your device (i.e. country and preferred language);
network connection type and speed;
IP Address;
MAC address;
internet browser used to access the Games; and
the advertiser ID, which is an identifier unique to you if you use an Apple or Android device, but which doesn’t reveal your name.
Last Updated: 2 January 2020
Terms and conditions